We knew it wasn’t quite right. We had bought a small brewery in SW London with great optimism and good intentions. But we just couldn’t make it our own. Without meaning to, we became adversaries and it won.
Then, just as we got back on our feet, along came COVID-19 and put us on the floor again. At that point we knew the World wasn’t quite right either.
If we were to fix our business then we might as well start going about fixing the World too!
Along the way we collected Hugh, Dan, Harry and Kieran through old friendships and chance encounters, and CTZN Brew was born. We changed course, put the mission first and then built the new business around that.
We wanted the new breed of conscious consumers to be able to enjoy great beer in the knowledge that they are making a small difference. And all those small differences could then add up into something big. We’d mould old habits into new ways to bring about change.
That meant rethinking the business model and putting sustainability at the heart of it.
Let’s be frank, today we are not the sustainable business we want to be. We have a long way to go. To use the over-used analogy, this is a journey. We will do it one step and one pint at a time. If we succeed you will be talking about this brand for decades to come.
Founder & Joint CEO
Working with smallholder coffee farmers in Africa changed Jon’s view of the world for good. The impact of climate change on these farmers and their communities is profound. Yet we depend on them and think little of it. With a career steeped in the aviation world it was a mindset change for Jon. What if we could use the brewing industry and the drinks we take for granted to change their fortunes? CTZN Brew is his bestest adventure yet.
As a leading member of the opening team for Toronto’s largest and most popular brewhouse Jana fell in love with the ethos and community of Canadian craft beer. Bringing a diverse business bag with all the right mix of ingredients for CTZN Brew, Jana is our creative leader. Add to that a passion for tackling climate change and the right for all to have access to nutrition, Jana stamps a North American twist on our brewhouse experience.
Founder & Joint CEO